Effective date: September 3, 2026
Who we are
Vital Life Pet Foods operates this Canadian online pet-products store at vlpetfoods.com. Prices are displayed in Canadian dollars, and the store currently accepts orders for delivery within Canada.
This policy explains what personal information we collect through the store, why we use it, when we share it and the choices available to you. We handle personal information in accordance with applicable Canadian privacy laws.
Information we collect
- Order and contact information: your name, email address, telephone number, billing and shipping addresses, products ordered, order notes and transaction details.
- Account information: your username, saved addresses, order history and account preferences when you create an account. You may also check out as a guest.
- Payment information: when an online payment method is available and selected, payment details are submitted to the applicable payment provider. We receive payment status and limited transaction information but do not receive or store your complete payment-card number.
- Communications: information you provide through our Contact page or when requesting order support, a return, refund or exchange.
- Technical information: IP address, browser and device information, cookie identifiers, pages visited and security or diagnostic logs generated when you use the site.
How we use information
- Process payments, fulfill and deliver orders within Canada, and send order updates.
- Create and manage customer accounts, guest orders and shopping carts.
- Provide customer service and manage returns, refunds and product issues.
- Protect the website, prevent fraud and investigate security incidents.
- Maintain, troubleshoot and improve the store and customer experience.
- Meet tax, accounting, recordkeeping and other legal obligations.
- Send promotional messages only where you have consented or where otherwise permitted by law. You may unsubscribe at any time.
Cookies and similar technologies
We use cookies and similar technologies to keep the store working, remember cart and account preferences, support checkout, maintain security and understand basic website performance. You can restrict cookies through your browser, but disabling essential cookies may prevent cart, account or checkout features from working correctly.
When we share information
We do not sell personal information. We share it only as reasonably necessary with service providers that help us operate the store, such as website hosting, payment processing when enabled, email delivery, fraud prevention, analytics where enabled, order fulfillment and Canadian shipping carriers. These providers may process information on our behalf and are expected to protect it.
We may also disclose information when required by law, to protect our customers or business, to investigate misuse or fraud, or as part of a business sale, financing or reorganization. Some service providers may process information outside Canada, where it may be subject to the laws of that jurisdiction.
How long we keep information
We keep personal information for as long as reasonably necessary to complete orders, support customers, maintain business and tax records, resolve disputes, prevent fraud and meet legal obligations. Account and order records may be retained after an account closes where required for those purposes. When information is no longer required, we delete or anonymize it where reasonably possible.
Security
We use reasonable administrative, technical and organizational safeguards designed to protect personal information. No website or transmission method is completely secure, so we cannot guarantee absolute security.
Your privacy choices and rights
You may ask to access or correct personal information we hold about you, withdraw consent where applicable, or request deletion subject to legal and operational retention requirements. You can update certain details through My Account and unsubscribe from marketing messages using the link in the message. We may need to verify your identity before completing a privacy request.
Third-party websites
Our store may link to websites or services operated by other organizations. Their privacy practices are governed by their own policies, and we encourage you to review them.
Changes to this policy
We may update this policy to reflect changes to our store, services or legal obligations. The effective date above shows when it was last revised.
Contact us
For questions, concerns or requests about your personal information, please use our Contact page.